01 · Division

Media

Our media reach every Czech household

Television channels, radio networks and digital platforms that reach millions of Czech households every day and shape public debate.

14

TV channels

6

Radio stations

30

Online projects

7.19

CZK bn revenue

Strategy

The media division brings together the strongest commercial brands on the Czech market — from the nationwide family channel Prima, through the CNN Prima NEWS newsroom, to the Radio United network with its flagship station KISS. It connects television, online, radio, production and multimedia services, built on quality content and the ability to respond to how people watch, listen to and use media.

The division's strategy is to connect traditional broadcasting with digital services and original production. We invest in news, original content and streaming platforms so our brands stay relevant for the next generation of viewers and listeners.

Division companies

Projects

Completed

Launch of Prima sport: exciting coverage of domestic and international competitions

In August 2026, Prima Group launched a new sports channel, Prima sport. The new channel offers fans a wide range of domestic and international competitions, live broadcasts, original programming and a strong line-up of commentators and experts. Alongside the Chance National League, Maxa liga, Livesport Superliga and world beach volleyball, it will also carry Europa League and Conference League qualifying matches and ZVVZ USK Praha games in the European basketball league.

Completed

Media Club radio stations gain further ground

The latest RADIOPROJEKT radio listenership results for the Czech Republic, covering H1 2026, confirm that the MEDIA CLUB portfolio of stations remains the leader of the radio market. Weekly reach is approaching 6 million unique listeners, and listenership share again exceeded 47%. Radio Impuls is the weekly market leader (2,075 thousand / +80 thousand), with two more MEDIA CLUB stations also in the top 5. Radio Kiss is third (1,919 thousand / +104 thousand) and Evropa 2 fourth (1,734 thousand / +73 thousand). Frekvence 1 (1,422 thousand / +105 thousand) and Radio Beat (813 thousand / +45 thousand) also rank in the top ten. Source: RADIOPROJEKT (CATI+AdMeter), Q1 2026 + Q2 2026, all respondents